The challenge is to craft design style frames for IBM Sterling SCBN, illuminating B2B document exchange insights through standardized communication protocols, and enhancing business intelligence in specific industry environments.
As a senior art director, I’ve created minimalistic and compelling style frames that revolutionize data-driven solutions for supply chain industries. These frames seamlessly integrate the actual product interface into dynamic still frames, with a moving dot symbolizing the IBM SCBN (Sterling Supply Chain Business Network).
This innovation empowers clients and businesses to streamline collaboration across their supply chains, offering embedded artificial intelligence insights for informed decision-making and facilitating multi-party B2B transaction visibility, all supported by the robust foundation of IBM Blockchain technology.
Agency: Centerline Digital
Account Manager: Sandy Covais
Creative Director: Kervin Kerwin / John Kaplan
Senior Art Director: Jona Daluz