FUTURE OF COLLABORATION
Aveva’s technology brings data insights to various industries through three captivating scenarios. Collaborating with the client, we devised a creative plan to create high-tech 4K photo composites. Rooted in Aveva’s brand and product interfaces, our Art Concept illustration with UI design and 3D references formed the basis of each scene.
Transitioning into the 3D production phase for crafting the setting, we delved into various backdrop and illumination options. Ultimately, we crafted more luminous surroundings, dialing back the ominous futuristic aesthetic. Introducing a 3D character as a reference, we honed in on the appropriate poses and lighting for the impending photoshoot. In the preliminary compositing phase, we showcased the UI design and Data lines. Our collaborative efforts saw Chelsea and myself concentrating on the 3D environments, Rob conceptualizing the UI, and Marcos fashioning the Data lines.
Taking the project to the photoshoot, Meryl and I accompanied the client. I played a pivotal role in directing the actors/actresses for each scene on the set. In the interim, I performed tests by incorporating the photos into the 3D environment. This involved a rudimentary compositing of the photos, much to the client’s delight as they witnessed the images materialize. A key challenge lay in ensuring the overall composition seamlessly transcended various formats. To illustrate its versatility and placement, we furnished the client with sample ad layouts.
Enter the post-production phase, where the true enchantment unfurled. With meticulous care, I merged and elevated the photographs with the digital backdrop, evoking sheer satisfaction from the client due to the breathtaking outcomes.
Digital Agency: Centerline Digital
Head of Client Engagement: Kristen Powers
Project Director: Meryl Robinson
Senior Art Director: Jona Daluz & Rob Burke
3D Artist for 1st & 2nd Scene & Comp Lead: Jona Daluz
3D Artist for 3rd Scene: Chelsea Long
UI Design and Concept Sketches: Rob Burke
UI, Data Lines Comp: Marcos Zanet
Production Manager: Derek Brown
Photo Shoot Supervisor: Jona Daluz
Creative Producer: Abigail Gebo