IBM CIAM INTERACTIVE CONCEPT
The goal is to create a high-impact interactive experience that will entice each of our four personas to explore how IBM CIAM could improve their and their stakeholder’s KPIs. The tool should appeal to those in the care and consider phases of their buyer’s journey and be so “sexy” that target audiences are sharing it among themselves and with their stakeholders.
Digital Agency: Centerline Digital
Account Director: Lindsay Brown
Creative Director: Avi Schaeffer
Senior Art Director: Brian Marx, Rob Burke
Concept Sketches / Sr. Art Director: Jona Daluz
3D Production: Omid Seraj
Associate Strategy Director: Whitney Hill
Designer: Matt Rennicker
Copywriter: Dave Ellis
