Jona Banona | IBM CXA MoGraph
Jona Banona is an Art & Motion Director in US
Motion graphics, Art Direction, Animation
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IBM CXA MoGraph

Digital Agency: Centerline Digital

About This Project

IBM (BOB) CUSTOMER ANALYTICS

We created a video for IBM Watson Marketing as part of their YDKJ campaign for Customer Experience Analytics. This is a fun and energetic explainer video that narrates and walks you through the capabilities and wonders of having a comprehensive view about your customers.

 

I created the storyboards, designed scene frames, provided art direction to the designers and animators. I also assisted the creative director during the photo shoot. The style of the video follows the current look and feel of the YDKJ videos which utilizes stop-motion photography and 2D motion graphics. We introduced a new style or medium adding 3D motion graphics into the video, delivering a fresh new look and taking the concept to the next level.

 

Digital Agency: Centerline Digital

Account Manager: Sandy Covais

Creative Director: Josh O’Dell

Senior Art Director/Lead Designer: Me

Project Manager: Ailee Taggart

Producer: Alisha Hawkins

Photographer: Walker Anderson

Animation: Ink and Giants

Designers: Katie Llyod and Sarah Johnson

Sound Designer: Brandon Chapman & Dan Schneider

Date
Category
CGI, Graphic Design, Motion Design, UI Design
Tags
motion graphics, stop-motion